DESIGN STUDIO
Visualization & Design brought to life.
The EDAG UX/UI Team brings over a decade of experience collaborating with and supporting digital automotive departments. With expertise in tools like Photoshop, Sketch, and Figma, we offer a wide range of services, including UX/UI design, 2D and 3D motion graphics, visualization, programming, sound design, and virtual and physical simulators.
We are dedicated to delivering innovative ideas and bringing them to life with creative execution, supporting our clients at every stage of product development—from initial concept to prototype creation. With more than 15 years in the industry, we've developed an advanced methodology with a fully digitalized design process that maintains the highest quality standards, ensuring maximum efficiency in today’s competitive market.
At EDAG, we specialize in surfacing, from close-to-designer sketch modeling to Class-A surfacing for production and prototype tool releases. Our 3D modeling process serves as the foundation of our approach, where sketch modeling, concept design, and development run in parallel to achieve the best final product. Our visualization team excels in creating photorealistic images, validating design elements (CAD), colors, trim options, and recreating HMI interactions using leading-edge software. We continuously evolve, acquiring new concepts and technologies to stay at the forefront of user experience and user interface innovation.
Topic overview
User Experience & Interaction
We focus on understanding user needs and translating them into intuitive, functional designs. This approach ensures that every stage of the process is aligned with creating a meaningful and effective user experience.
- Our focus areas
- Planning – Essential for setting the direction of the project, ensuring that user experience goals are aligned with business objectives and user needs.
- Analysis/Comprehension – Understanding user behavior, needs, and pain points through research and analysis, which is a crucial part of UX design to create solutions that are meaningful to users.
- Requirement/Specification – Defining the functional and non-functional requirements based on user needs and business goals, ensuring that the final product delivers a seamless experience.
- Design/Styling – The actual creation of the user interface (UI) and visual elements, directly contributing to UX by ensuring that the design is not only functional but also engaging and intuitive.
- Development/Engineering – The technical realization of the design concepts, ensuring that the product functions properly and that the UX is maintained in terms of speed, responsiveness, and usability.
- Evaluation – Testing the product with real users and gathering feedback to evaluate the effectiveness of the user experience, identifying areas of improvement.
- Iteration – Using insights from evaluations to refine and improve the product, ensuring that UX is continually optimized based on user feedback and new requirements.
- Product – The outcome of the process, the product must meet the UX goals set at the beginning to provide value, ease of use, and a positive user experience.
- Documentation – Providing detailed documentation for the product, which is important for maintaining design consistency and ensuring that the product can be easily understood and used by others, including developers and users.
- Your benefits
- Dedicated Partnership – Collaborating with us means gaining a partner who truly cares about bringing your vision to life in a way that resonates with your users.
- End-to-End Support – From the very first steps of planning and understanding your audience to thoughtful design and continuous refinement, we’re here to guide every stage.
- Experience-Focused Approach – We don’t just create products; we create experiences that are intuitive, meaningful, and impactful.
- Lasting Impact – Together, we’ll craft something that not only meets expectations but also leaves a lasting, positive impression on your users.
VISUAL UI DESIGNS
A dedication to exploring new ideas and shaping solutions that are both relevant today and prepared for the future. By combining creativity and technical expertise, we bring your vision to life with a focus on strategy, innovation, and long-term impact, ensuring your designs are visually compelling, functional, and user centered.
- Our focus areas
- Finding Ideas, Brainstorming – The process of generating creative ideas and solutions through group discussions and individual thinking, which helps shape innovative concepts and strategies.
- Scenario Technology – The use of technology to envision and simulate potential future scenarios, often used in strategic planning or to predict how emerging technologies might influence design and development.
- Design for Future Megatrends – Creating designs that anticipate and adapt to global trends and shifts, such as sustainability, digitalization, and new mobility solutions, to ensure future relevance.
- Advanced Design – The development of cutting-edge, forward-thinking design concepts that push boundaries and integrate the latest technologies, materials, and design philosophies.
- Concept Cars – Prototype vehicles designed to highlight innovative technologies, designs, and innovations, often serving as a preview of future automotive trends or advancements.
- Your benefits
- Bold Ideas Realized – By working with our Visual UI Designers, you’ll have the opportunity to bring your boldest ideas to life and explore forward-thinking design directions.
- Future-Focused Collaboration – Through collaborative brainstorming and advanced scenario technology, we align your vision with tomorrow’s trends and emerging possibilities.
- Adaptive Design Thinking – We’re dedicated to helping you create designs that not only meet today’s needs but also evolve with a rapidly changing world.
- Innovative & Future-Ready Solutions – Our goal is to ensure your product is innovative, adaptable, and ready to shape the next generation of solutions.
MOTION & VISUALIZATION
We offer a range of services that help bring your design concepts to life through visualization and interaction. From artistic renderings of vehicles and material combinations to immersive animations and VR experiences, our tools allow you to explore every detail of your product. Our advanced simulations and realistic renderings ensure that your design is not only visually stunning but also functionally refined.
- Our focus areas
- Illustrations of Concept Vehicles – Artistic renderings of prototype or futuristic vehicles to visualize design concepts.
- Representation of Color and Material Combinations – Visualizing different colors, textures, and material options for a product or vehicle.
- Illustration of Technical Processes – Diagrams or graphics that explain the technical aspects or stages of a design or manufacturing process.
- Animations and VR – Dynamic animations and immersive VR experiences to explore and interact with design concepts.
- Reflection Simulation – Simulating how light interacts with surfaces, especially to show realistic reflections on vehicles.
- Realistic Renderings of CAS Surfaces – High-quality renderings of vehicle surfaces, focusing on lighting, reflections, and minute details.
- Your benefits
- Immersive Design Realization – These services offer clients a thoughtful and immersive way to bring their designs to life.
- Real-World Visualization – Through detailed visualizations, animations, and simulations, we help you truly see how your product will look and perform in real-world conditions.
- Comprehensive Exploration – By exploring varied materials, colors, and technical processes, we ensure that every aspect of your design is given the attention it deserves.
- Confident Decision-Making – Our goal is to support you in making informed, confident decisions while minimizing risks.
- Exceptional Outcomes – We’re committed to helping you create a final product that not only meets but exceeds expectations.
SOUND & ACOUSTICS
Our audio engineering services are designed to elevate every aspect of your vehicle's sound experience. From optimizing entertainment systems to ensuring clear communication for navigation and telephony, we focus on creating high-quality, reliable audio solutions. With a comprehensive approach that includes component design, noise reduction, and software validation, we ensure an exceptional auditory experience from start to finish.
- Our focus areas
- Sound Tuning (Entertainment) – Optimizing vehicle audio systems for the best music and media listening experience.
- Sound Tuning (Announcements & Telephony – SDS, Navigation) – Enhancing audio clarity for voice guidance, announcements, and telephony in vehicles.
- Audio Component Engineering – Designing and optimizing vehicle audio components like speakers and amplifiers for superior sound quality.
- Loudspeaker Development & Validation – Developing and testing custom vehicle loudspeakers for performance and durability.
- Software Validation / Error Management / Software Update & Vehicle Check – Ensuring smooth operation of audio systems through error management, software updates, and vehicle checks.
- Vehicle Maintenance – Maintaining and troubleshooting vehicle audio systems for long-term performance.
- NVH (Noise, Vibration, and Harshness) Analysis – Reducing unwanted noise and vibrations to improve the in-cabin sound experience.
- Your benefits
- Crystal-Clear Audio – By choosing our audio engineering services, you’re ensuring that every sound in your vehicle—whether it’s music, navigation, or a call—is clear and perfectly tuned.
- Immersive Sound Experience – We craft audio systems that not only meet but exceed expectations, creating a more enjoyable and immersive experience for both drivers and passengers.
- Attention to Detail – With a sharp focus on precision, we fine-tune every aspect of your audio environment for maximum clarity and performance.
- Collaborative Partnership – We work closely with you to deliver a sound experience that enhances every journey and reflects your standards of quality.
3D Modelers
Our 3D Modeling services are supported by a range of powerful tools that enable us to create detailed and dynamic designs. These tools allow for flexibility and precision throughout the design process, helping us transform concepts into fully realized models. With advanced technology at our disposal, we ensure that each design is carefully crafted to meet your needs.
- Our focus areas
- Advanced Design – Leading-edge, innovative designs that push boundaries in form and function
- Concept Surfaces – Early-stage surface models to visualize initial design concepts for prototypes and mockups
- "Class A" Surfaces – High-quality, aesthetically flawless surfaces for automotive interiors and exteriors
- Grey Zone Body Contour – Initial body contour modeling to refine vehicle shape and form
- Surfaces for Large-Scale Production – Aesthetic yet manufacturable designs for mass production
- Zebra and Highlights Inspection – Visual techniques like zebra strips to detect surface imperfections
- Verification Model – Used to ensure design concepts meet functional and performance specs
- Digital Package Model – Digital representation to visualize and optimize component fit
- Efficient Method to See Package Constraints – Early evaluation of spatial and design limitations
- Aesthetic Implementation of Topologically Optimized Components – Styling of components optimized for performance
- Individualized Top Surfaces – Custom, detailed surfaces for specific product designs
- Parametric Patterns and Hole Patterns – Definable, repeatable patterns used structurally or aesthetically
- Quick Visualization – Rapid rendering or prototyping for early design previews
- Autodesk Alias & ICEM Surf – Industry-standard tools for Class A surfacing and modeling
- Alias, ICEM, Catia ISD/IMA – Advanced software suite for detailed product and surface design
- Autodesk Alias Sub-D & Catia IMA – Tools for subdivision modeling to refine complex surfaces
- Blender – Versatile software for 3D modeling, animation, and design visualization
- Autodesk Dynamo & Grasshopper – Parametric and generative design tools for customizable, complex shapes
- Your benefits
- 3D Modeling Services – Bringing your vision to life with precision and attention to detail
- Refinement & Optimization – Supporting concept refinement, production optimization, and design exploration
- Collaborative Approach – Working alongside you to create models that are both beautiful and functional
- End-to-End Support – Guiding you through every step of the design process to ensure successful realization
- Creative & Practical Impact – Balancing creative aspirations with practical needs to deliver meaningful results
Software Solutions
We leverage a diverse set of advanced tools to provide comprehensive solutions across various disciplines. This enables us to create high-quality, innovative results while ensuring efficiency and seamless project execution.
- Our focus areas
- UI/UX Design – Intuitive, user-centric designs that blend creativity and functionality to enhance experiences across digital platforms
- Tools: Figma, Sketch, Photoshop, Illustrator
- Motion & Animation – Dynamic motion graphics and animations that bring designs to life with stunning visuals and smooth transitions
- Tools: After Effects, Premiere Pro
- Sound Design – Immersive audio experiences, from sound effects to full soundscapes, that elevate the auditory dimension of any project
- Tools: Ableton Live, Logic Pro
- 3D Modeling & Rendering – High-quality 3D modeling, visualization, and rendering for realistic, engaging content in automotive, industrial, and digital product contexts
- Tools: Blender, Cinema 4D, Unreal Engine, Maya, 3ds Max, VRED, Substance
- Task Management & Collaboration – Streamlined project management and communication to ensure organization and timely delivery
- Tools: Atlassian (JIRA, Confluence), Microsoft Teams
- UI/UX Design – Intuitive, user-centric designs that blend creativity and functionality to enhance experiences across digital platforms
- Your benefits
- Cross-Disciplinary Expertise – Benefit from a team skilled in design, animation, 3D modeling, and sound for a comprehensive solution
- Creative & Technical Versatility – Use of diverse software enables tailored, high-quality, and innovative results aligned with your vision
- Efficient Project Coordination – Task management tools ensure clear communication and on-time delivery
- Scalable Solutions – A robust toolkit supports flexible, scalable solutions that grow with your project from concept to completion
Collaboration
Effective project execution requires a comprehensive approach that integrates planning, management, and continuous review. Overseeing studio engineering processes and implementing robust quality management ensures that technical and creative elements align with goals and meet established standards.
- Our focus areas
- Mechatronics Engineer – Design and integrate mechanical, electrical, and software systems to create innovative, functional solutions that meet project requirements
- Project Planning – Define scope, goals, timeline, resources, and budget to build a clear roadmap for execution
- Project Management (Risks, Cost, Manpower) – Identify and mitigate risks, manage costs, and allocate manpower to ensure project success
- Scrum (Daily/Weekly Project Review) – Conduct regular stand-ups and reviews to monitor progress, resolve issues, and realign priorities
- Studio Engineering – Oversee technical and creative workflows to ensure alignment with project specifications and goals
- Quality Management and Control – Establish and maintain processes to monitor deliverables and ensure they meet defined standards
- Your benefits
- Seamless Coordination – Clients benefit from integrated services across every stage of the project
- Strategic Execution – Careful planning, risk management, and regular progress reviews keep projects aligned with client vision and timelines
- Technical & Creative Integration – Studio engineering and quality control unite technical precision with creative intent
- Client-Centered Partnership – A coordinated approach that fosters efficiency and builds a genuine partnership focused on success and satisfaction
Let's talk about your use case now!
